Six-Month Campaign Review · January–June 2026

Enso Dental
Growth Review

A business-focused review of patient growth, paid media, content and the highest-priority opportunities for the next 90 days.

Prepared by Shoutout Digital
166
New Patients
22
Google Conversions
8
Edited Videos
31
June Patients
Improve Enquiry Tracking
Primary Priority
Six Months at a Glance
01Best monthApril · 35
02Google spendA$9,862
03Google clicks318
04Meta impressions394,952
05Website sessions6.85K
01

Executive summary

The six-month business read.

✓Biggest WinPatients
166 new patients were reported from January to June.
April led the period with 35 new patients, while June recovered to 31 after May's 26.
↗Strongest GrowthWebsite
Website sessions increased by 31.06%.
The site recorded 6.85K sessions, creating a larger pool of prospective patients engaging with the practice online.
!Main OpportunityMeasurement
Improve the reliability of trackable enquiry signals.
Forms, calls and landing-page actions can be validated directly, giving the team clearer campaign evidence without relying on unavailable appointment records.
→Next Focus90 days
Turn stronger digital demand into more measurable enquiries.
The next phase will strengthen campaign delivery and enquiry tracking across ads, landing pages, forms and calls.
02

New-patient performance

Patient volume remained steady, with a strong June finish.

These are practice-reported new-patient totals. They should not be treated as marketing-attributed patients until source tracking is complete.

Σ
166
Six-month new patients
★
35
April · highest month
↗
31
June new patients
≈
28
Average per month
01
January
21
New patients
02
February
27
New patients
03
March
26
New patients
04
April
35
New patients
05
May
26
New patients
06
June
31
New patients
iWhat this means: patient volume was resilient, but the available records cannot prove how much of that result came from Google, Meta, SEO, GBP or referrals.
03

Channel performance

What worked, what mattered and what needs attention.

GGoogle Ads22 conversions
Location-led search was the strongest verified acquisition signal.
A$9,861.95 generated 6,753 impressions, 318 clicks and 22 recorded conversions. Overall CTR was 4.71% and cost per conversion was A$448.27.
View campaign detail
  • North Perth location19 conversions · A$286.10 CPA
  • Near Me3 conversions · A$920.23 CPA
  • Emergency Dental0 conversions · A$843.85 spend
  • RiskMain campaign marked not eligible; most ads disapproved
MMeta AdsSix months
Meta expanded awareness while clear aligners generated the most clicks.
A$1.84K delivered 394,952 impressions and 671 clicks. Impressions increased 83.51%, while average CPC improved 13% to A$2.71 and CPM improved 40.57% to A$7.05.
View June and creative detail
  • June snapshot55,447 impressions · 21,110 reach
  • June traffic74 link clicks · 26 landing-page views
  • June video13,415 video views
  • June efficiencyA$2.68 CPC · A$5.46 CPM
  • Click leaderClear Aligners · 215 clicks at A$2.15 CPC
  • Reach leaderImplants carousel · 50,495 reach
  • Most efficient CPCInvisalign carousel · A$1.02
  • Top individual ad“A straighter smile starts with a clear plan” · 177 clicks
9Best ScheduleGoogle
9:00 am produced 13 of 22 recorded conversions.
Saturday and Thursday at 9:00 am were the most efficient individual periods, at A$171.67 and A$177.39 per conversion.
View schedule detail
  • 9:00 am13 conversions · A$319.22 CPA
  • 10:00 am6 conversions · A$487.82 CPA
  • 11:00 am3 conversions · A$928.36 CPA
  • Monday1 conversion · A$1,957.10 CPA
CCRM SnapshotSix months
Social media was the largest recorded contact source.
The dashboard recorded 61 contacts: 33 social media, 15 paid search, 6 direct, 6 organic search and 1 referral. It also recorded 40 new leads and 30 answered incoming calls.
04

Creative & website delivery

Content built trust while the website journey was strengthened.

▶
7
Dr Ryan videos edited
◆
1
Veneer case video edited
✓
Live
Patient Offer landing page
!
Pending
Client approval recorded
Video Series
Dr Ryan Educational & Branding Videos
Seven edited videos designed to build clinician familiarity, answer common patient questions and support trust before enquiry.
Delivery status
  • Edited7 of 7
  • Recorded statusDone, awaiting client approval
  • Exact shoot dateNot recorded in supplied evidence
Case Study
Before & After · Full-Face Veneers
One edited transformation asset created to provide visual proof and support cosmetic-treatment consideration.
Delivery status
  • Edited1 of 1
  • Recorded statusDone, awaiting client approval
  • Published statusNot confirmed
Conversion Journey
Patient Offer Landing & Thank-You Pages
Dedicated campaign pages were maintained to give advertising traffic a focused next step and a trackable completion point.
View patient offer →
View thank-you page →
Website Accuracy
Practitioner Information Updated
Dr Rajatha Shetty was added, practitioner details were refreshed and outdated AHPRA information was removed so prospective patients see accurate practice information.
iContent record: eight edited video assets are verified. Publication dates and final approval will be confirmed before content performance is assessed.
05

Wins & strategic findings

The decisions the evidence supports.

🏆Biggest Win
166 new patients across six months.
The practice maintained meaningful patient volume, with April and June the strongest months.
📈Growth Area
North Perth location-led search.
This ad group produced 86% of Google's recorded conversions and the strongest scalable paid-search signal.
⭐Best Channel
Google Ads provided the clearest conversion evidence.
It is the only channel with a complete six-month spend and conversion export.
🎯Opportunity
Turn campaign activity into verified enquiry evidence.
Consistent tracking across calls, forms and landing-page completions will make channel comparisons more reliable.
!Area To Watch
Google ad eligibility and inefficient segments.
Most ads were disapproved; Near Me and Emergency Dental consumed spend with weak or no conversion performance.
💡Strategic Insight
Treatment-specific, reassuring content earns attention.
Clear aligners led June engagement, supported by themes around first visits, nervous patients, children and affordability.
→Meeting discussion: review January–June patient performance; share Google and Meta findings; agree enquiry-tracking improvements; confirm approval of pending content; and align the next-quarter campaign priorities.
↗Supporting links: June Meta performance report · Patient Offer landing page · Thank-you page
06

Website, GBP & local visibility

Digital visibility grew and generated meaningful patient actions.

S
6.85K
Website sessions · January–June
↗
31.06%
Session growth vs prior 181 days
G
645
GBP views · supplied last 30 days
☎
69
GBP calls · supplied last 30 days
GBPLocal Actions
The profile generated 61 website visits and 69 calls.
The latest snapshot also recorded 487 Search views and 158 Maps views, showing that local discovery continued to create direct patient actions.
SEOWebsite Growth
Website demand increased across the six-month period.
Sessions reached 6.85K, up 31.06% against the prior 181 days. Organic traffic was the largest visible website-source category in the supplied dashboard.
◎Next Measurement
Establish a consistent local ranking baseline.
Comparable grid reports for priority North Perth keywords will make future local visibility gains easier to demonstrate.
07

Recommended 90-day growth plan

Practical next steps Shoutout Digital can lead.

These recommendations are based on the supplied campaign and practice data. Shoutout Digital can lead each action within the current marketing scope, with selected items dependent on account access, client approval, clinician availability and platform decisions.

1
Validate enquiry tracking across paid campaigns.
What: Audit Google and Meta conversion events across calls, forms, the Patient Offer landing page and its thank-you page.
Why: The supplied reports show strong traffic activity, while recorded enquiry signals are incomplete or inconsistent.
Delivery: Shoutout Digital can complete the tracking audit and implement supported platform and website fixes.
Expected outcome →More reliable enquiry reporting for campaign optimisation without depending on appointment records.
2
Strengthen Google Ads delivery around the best search segment.
What: Review policy issues and ad disapprovals, improve keyword relevance and protect the North Perth location ad group.
Why: The supplied Google Ads export shows that this group produced 19 of 22 recorded conversions.
Delivery: Shoutout Digital, subject to Google Ads account access and policy review.
Expected outcome →More reliable delivery with budget concentrated around the clearest verified conversion signal.
3
Review inefficient terms and time periods.
What: Compare Near Me, Emergency Dental, Monday and late-morning performance using spend, clicks and verified conversion signals before changing bids.
Why: The supplied schedule and campaign exports show materially higher costs than the North Perth and 9:00 am segments.
Delivery: Shoutout Digital can complete this analysis using the advertising account data.
Expected outcome →Evidence-based budget changes that reduce inefficient spend while protecting productive coverage.
4
Plan the next creative cycle around proven patient concerns.
What: Prepare concepts for clear aligners, first visits, nervous patients, family dentistry, affordability and clinician trust.
Why: The supplied June Meta report identifies these as the strongest engagement themes.
Delivery: Shoutout Digital concepts and production plan; client approval and clinician availability required.
Expected outcome →A feasible, approved content pipeline based on messages already earning attention.
5
Secure approval and schedule the eight completed videos.
What: Confirm client approval, posting dates and intended campaign use for the Dr Ryan series and veneer case study.
Why: The supplied content record confirms eight edited assets, all awaiting approval.
Delivery: Client approval first; Shoutout Digital scheduling and measurement after approval.
Expected outcome →An approved, measurable content pipeline supporting trust and treatment consideration.
6
Correct profile information and establish a local-visibility baseline.
What: Obtain direct social access, correct contact details and capture comparable Local Grid Search reports.
Why: The supplied account notes flag inaccurate social details and do not include comparable ranking grids.
Delivery: Client supplies access; Shoutout Digital updates profiles and records the baseline.
Expected outcome →A more trustworthy patient journey and defensible local-visibility reporting.
08

Measurement & growth visibility

A stronger reporting foundation for the next phase.

✓Reliable Foundation
Six-month patient, website and paid-media results are now visible.
The review combines practice totals, Google and Meta exports, CRM activity and digital visibility data.
↗Tracking Improvement
The next step is validating calls, forms and page completions.
Reliable enquiry events will show which campaigns and content generate the strongest response.
→Next Reporting Phase
Create one consistent enquiry-performance view.
Paid-media, website, call and form activity will be presented together for clearer optimisation decisions.

Shoutout Digital · Six-Month Campaign Performance Review · Enso Dental · January–June 2026

Confidential · Prepared for client use only · Data limitations are labelled throughout.